The 10 steps to a
The purpose of this chapter is to give an overview of the different
steps as a guide to building a customized brand marketing plan.
The 10 steps can be divided into three overall stages.
The first stage is about understanding. Understanding the
category and the competition (Step 1), the customers (Step 2)
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Customize the Brand: Make It More Desirable and Profitable.
Contributors: Torsten H. Nilson - Author.
Place of publication: Chichester, England.
Publication year: 2003.
Page number: 53.
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