Presidents as Candidates: Inside the White House for the Presidential Campaign

By Kathryn Dunn Tenpas | Go to book overview
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Contents
Series Editor's Foreword ix
Acknowledgments xi
Introduction Presidents as Candidates: Inside the White House for the Presidential Campaign xiii
Chapter 1 Managing the President's Campaign: Its Evolution 1956-1996 3
Chapter 2 Inside the White House for the President's Campaign 23
Chapter 3 What Changes When the Campaign Begins?: Short-term Effects 65
Chapter 4 The President's Campaign Committee 103
Chapter 5 The National Party Organization and Campaign Planning 121
Chapter 6 Implications of a White House-Centered Reelection Campaign 143
Epilogue Memorandum to the Next President Elected in the Year of the Millennium: What Works and What Doesn't in a Reelection Campaign 159
Bibliography 165
List of Interviews 173
Index 177

-vii-

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