|Series Editor's Foreword ||ix|
|Introduction Presidents as Candidates: Inside the White House for the Presidential Campaign ||xiii|
|Chapter 1 Managing the President's Campaign: Its Evolution 1956-1996 ||3|
|Chapter 2 Inside the White House for the President's Campaign ||23|
|Chapter 3 What Changes When the Campaign Begins?: Short-term Effects ||65|
|Chapter 4 The President's Campaign Committee ||103|
|Chapter 5 The National Party Organization and Campaign Planning ||121|
|Chapter 6 Implications of a White House-Centered Reelection Campaign ||143|
|Epilogue Memorandum to the Next President Elected in the Year of the Millennium: What Works and What Doesn't in a Reelection Campaign ||159|
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Presidents as Candidates: Inside the White House for the Presidential Campaign.
Contributors: Kathryn Dunn Tenpas - Author.
Place of publication: New York.
Publication year: 2003.
Page number: vii.
This material is protected by copyright and, with the exception of fair use, may
not be further copied, distributed or transmitted in any form or by any means.