As the previous chapter indicates, the White House plays an integral role in the president's campaign. The campaign demands the attention of the president, White House staff and Cabinet members and consequently alters “business as usual.” But what changes when the campaign begins? This chapter identifies six short-term effects associated with the presidential campaign. Such findings are based on a systematic analysis of eight presidential campaigns coupled with information obtained in presidential documents and interviews with former White House staff members.
The quest for the presidency is understandably an awesome task and it is no wonder that many in the White House focus their attention on securing a second term for the president. After all, their future employment depends on a successful campaign. If such an event requires as much advanced preparation and constant White House oversight as the previous chapter suggests, it is also the case that the business of government must temporarily share the stage with the business of campaigning. As a result, the campaign precipitates a staff shuffling or restructuring, alters the substance and amount of staff