Handbook of Health Psychology

By Andrew Baum; Tracey A. Revenson et al. | Go to book overview

in an open society, and Steuart (Steuart & Kark, 1993), who maintained that “health education is rooted in the recognition that the culture of a community has a deep and abiding influence on its health …[and] is socially oriented in its interpretations of the epidemiology of health and disease” (p. 5–29). From the standpoint of democratic principles, the most effective health education strategy is one that raises the levels of awareness and concerns for groups at health risk and enables them to devise their own strategies to reduce risk, strategies that are valid culturally and contextually. On practical grounds, change in health behavior and status is more likely to occur when the social and cultural context is altered to support pro-health options.


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