Everyone lives by selling something
Robert Louis Stevenson
The arch-flatterer…is a man's self
The rest is silence
|• The personally designed CV|
|• The prescribed CV layout which occupies the first part of an application form *|
simply because your approach and technique need to be distinct for each one. In the first case, design and chronology are up to you; in the second, those will have already been formatted for you. Nevertheless, they are closely linked, in that your goal in each case is the same: what is the best way to provide information, answer questions (be they explicit or implicit and present yourself most strongly?
To help provide an answer, it's wise to start with the absolute basics. This is not to patronize or assume that you're unaware of such things, but to examine them afresh and cast new light on things which seem obvious but are in fact subtle and complicated.
*Or sometimes a subsequent part. See Case Study 1, pp. 270-2 ff.