Introducing Social Semiotics

By Theo Van Leeuwen | Go to book overview
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1.1 Growing Up Female7
1.2 Shower advertisement 8
1.3 Lenor Care advertisement 9
1.4 Rémy Martin advertisement 10
1.5 Storm advertisement 11
1.6 System network diagram: the framing of text and illustrations 13
1.7 Semi-open teaching spaces 15
1.8 A landscaped office 18
1.9 System network diagram: the framing of space in offices and schools 18
2.1 Gulf War cartoon by Moir 30
2.2 Cover of a Monie Love single 35
2.3 Post TV CD-ROM 36
2.4 'Herculaneum' and 'Circuits' 41
2.5 Parkett logo 42
2.6 True Romance commercial 43
2.7 Linguistic analyses by M.A.K. Halliday and R. Iedema 44
2.8 Concept map 45
3.1 Mennonite dress 59
3.2 Dress of an orthodox and a marginal Mennonite woman 60
3.3 Historic colours 67
4.1 Vietnam Execution 76
4.2 The rabbit pram rattle 80
4.3 The rainbow galaxy pram rattle 80
4.4 Juicy Salif lemon squeezer 88
5.1 'Interrupting is bad for your heart' 99
5.2 The Sacred Heart of the Loving Christ and The heart as pump 101
5.3 Wedding 106
5.4 Wedding 107
5.5 'Health diet' scenario 109
5.6 Magazine 'health prescription' scenario 110
5.7 'Special operations' scenario (documentary introduction) 114
5.8 'Special operations' scenario (mission briefing) 115
6.1 Kitchener recruitment poster 120
6.2 Multimodal communicative act 121
6.3 'Cosmo Careers' (Indian) Cosmopolitan133
6.4 'Carrière' (Dutch) Cosmopolitan134


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Introducing Social Semiotics


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