Introducing Social Semiotics

By Theo Van Leeuwen | Go to book overview

Acknowledgements
The author and publishers would like to thank the following copyright holders for permission to reprint material:Chapter 1
1.1 Woman in mirror from Growing Up Female with permission of Abigail Heyman.
1.2 Shower advertisement from House Beautiful, September 1998. Reprinted with the permission of Matki PLC.
1.3 Lenor Care advertisement with permission of Proctor and Gamble UK and Grey Advertising.
1.4 Rémy Martin advertisements by courtesy of E. Rémy Martin & Co.
1.5 Storm watches advertisement with permission of Storm.
Chapter 2
2.1 'Gulf War' 1991 by Moir, Sydney Morning Herald. Reprinted with the permission of Alan Moir.
2.2 Cover artwork for 'Grandpa's Party' by Monie Love used by permission of EMI Records and Me Company.
2.3 Post TV CD-ROMm reprinted with the permission of Post Tool Design.
2.4 Circuit typeface by Peter Grundy. Reprinted with the permission of Grundy & Northedge, Power Road Studios, 114 Power Road, London, W4 5PY www.grundynorthedge.com.
2.5 Parkett logo reprinted with permission from Parkett Publishers, Zurich-New York.
2.6 True Romance commercial with permission of Barnbrook Design.
2.7a Linguistic analysis from An Introduction to Functional Grammar by M.A.K. Halliday, Edward Arnold 1985. Reproduced by permission of Hodder Arnold.
2.7b from Stage Two: Media Literacy (Write it Right, Literacy in Industry Research Project), published by the Disadvantaged Schools Program, Metropolitan East Region, NSW Department of School Education, 1994. Reprinted with permission of NSW Department of Education and Training.
2.8 'Students' concept map D of living liquid' from Kress et al., Multimodal Teaching and Learning. The Continuum Publishing Group, 2001. Reprinted with the permission of the publisher.

-viii-

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Introducing Social Semiotics
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Illustrations vi
  • Acknowledgements viii
  • Preface xi
  • Part I - Semiotic Principles 1
  • 1 - Semiotic Resources 3
  • 2 - Semiotic Change 26
  • 3 - Semiotic Rules 47
  • 4 - Semiotic Functions 69
  • Part II - Dimensions of Semiotic Analysis 91
  • 5 - Discourse 93
  • 6 - Genre 117
  • 7 - Style 139
  • 8 - Modality 160
  • Part III - Multimodal Cohesion 179
  • 9 - Rhythm 181
  • 10 - Composition 198
  • 11 - Information Linking 219
  • 12 - Dialogue 248
  • Recommended Reading 269
  • Glossary of Key Terms 273
  • References 289
  • Index 297
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