Introducing Social Semiotics

By Theo Van Leeuwen | Go to book overview

PART II

Dimensions of semiotic analysis
In this part of the book I introduce the key dimensions of social semiotic analysis:
Discourse

The concept of 'discourse' is the key to studying how semiotic resources are used to construct representations of what is going on in the world.

Genre

The concept of 'genre' is the key to studying how semiotic resources are used to enact communicative interactions - interactions that involve representation - whether face to face, as for instance in conversations, or at a remove of time and/ or place, as for instance through the means of books and other media.

Style

The concept of 'style' is the key to studying how people use semiotic resources to 'perform' genres, and to express their identities and values in doing so.

Modality

The concept of 'modality' is the key to studying how people use semiotic resources to create the truth or reality values of their representations, to communicate, for instance, whether they are to be taken as fact or fiction, proven truth or conjecture, etc.

Although I discuss these four dimensions one by one, they never occur in isolation and are always all part of every communicative event and every semiotic artefact. Only looking at them together will give a complete, multidimensional picture.

-91-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Introducing Social Semiotics
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Illustrations vi
  • Acknowledgements viii
  • Preface xi
  • Part I - Semiotic Principles 1
  • 1 - Semiotic Resources 3
  • 2 - Semiotic Change 26
  • 3 - Semiotic Rules 47
  • 4 - Semiotic Functions 69
  • Part II - Dimensions of Semiotic Analysis 91
  • 5 - Discourse 93
  • 6 - Genre 117
  • 7 - Style 139
  • 8 - Modality 160
  • Part III - Multimodal Cohesion 179
  • 9 - Rhythm 181
  • 10 - Composition 198
  • 11 - Information Linking 219
  • 12 - Dialogue 248
  • Recommended Reading 269
  • Glossary of Key Terms 273
  • References 289
  • Index 297
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 301

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.