The Executive Suite
During the 1990s, it became popular to write profiles about the CEOs of major corporations, treating them like movie stars or rock icons. The business media lauded the exploits of GE's Jack Welch and Coca-Cola's Roberto Goizueta, to name two. Many CEOs were given credit for the company's successes, even though they oversaw operations with thousands of employees who contributed to the companies' position as industry leaders. The coverage was perhaps a bit over the top. Certainly, it was not nearly as critical as it should have been. We now see business reporters taking a harder look at the successes and failures of a CEO in running his or her company.
Tyco International's Dennis Kozlowski was considered one of these rock stars in the 1990s. His face adorned the cover of many business publications, and his strategy of building a conglomerate was praised. Now, Kozlowski no longer leads Tyco. The disgraced executive resigned from the company shortly before he was indicted for tax evasion in 2002. In addition, he now stands charged with looting the company of $600 million to sustain an extravagant lifestyle that included a $15,000 umbrella stand and a $6,000 shower curtain. Ozzy Osbourne likely lives
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Publication information: Book title: Show Me the Money: Writing Business and Economics Stories for Mass Communication. Contributors: Chris Roush - Author. Publisher: Lawrence Erlbaum Associates. Place of publication: Mahwah, NJ. Publication year: 2004. Page number: 193.
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