Strategic Sport Marketing

By David Shilbury; Shayne Quick et al. | Go to book overview

About the authors

David Shilbury is Head of the Bowater School of Management and Marketing and Professor of Sport Management at Deakin University. In 1990 he was responsible for the implementation of the first business-based programs in sport management in Australia, establishing the Bachelor of Commerce (Sport Management) and the Master of Business (Sport Management).

Prior to commencing at Deakin University, David worked for the Australian Cricket Board in Perth, the City of Stirling and the Western Australian Golf Association. He was a member of the Victorian Sports Council in 1995 and has been a member of the AFL Tribunal since 1992. In 1999/2000 David won the Eunice Gill Award for Sport Management presented by the Victorian Sports Federation. He was also the Foundation President of the Sport Management Association of Australia and New Zealand between 1995 and 2001.

David is the editor of Sport Management Review and a member of the editorial board for the International Journal of Sport Management. His most recent textbook, Sport Management in Australia (2001), serves as the introductory text to many sport management courses in Australia. David has been published widely in various journals and has presented papers at conferences in Australia, New Zealand, North America and Europe.

David received a Diploma of Teaching and a BAppSc (Recreation) from Edith Cowan University in 1976 and 1984 respectively, a MSc (Sport Management) from the University of Massachusetts/Amherst in 1989, and PhD from Monash University in 1995. His principal research interests lie in the areas of sports development, strategy, marketing and organisational effectiveness in sporting organisations.

Shayne Quick is the Director for Project Development at the University of Technology, Sydney and Coordinator of the Sport Management program. He has taught undergraduate and postgraduate subjects in sport management and sport marketing at universities in both Australia and North America and is an adjunct professor at the Democritus University of Thrace in Greece. He is also the President of the Sport Management Association of Australia and New Zealand.

-xi-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Strategic Sport Marketing
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 340

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.