Stage 1—Identification of marketing opportunities
Stage 2—Strategy determination
Step 5—Determine core marketing strategy
Marketing and service mixsport product, pricing
Stage 3—Strategy implemention, evaluation and adjustment
|1.||Distinguish between factors that influence the pricing process.|
|2.||See pricing in the context of organisational strategy.|
|3.||Determine demand and supply relations and the price sensitivity of markets.|
|4.||Apply a strategic pricing approach in setting or adjusting the price of sport products.|
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Strategic Sport Marketing. Edition: 2nd. Contributors: David Shilbury - Author, Shayne Quick - Author, Hans Westerbeek - Author. Publisher: Allen & Unwin. Place of publication: Crows Nest, N.S.W.. Publication year: 2003. Page number: 97.
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