Stage 1—Identification of marketing opportunities
Stage 2—Strategy determination
Stage 3-Strategy implemention, evaluation and adjustment
Step 7—Implement and coordinate marketing and service mix
Step 8—Coordinate marketing function (feedback, evaluation)
|1.||Understand the importance of control in the marketing function.|
|2.||Identify the three types of control.|
|3.||Identify the primary measures of success.|
|4.||Comprehend the relationship between measures of success and the control process.|
|5.||Recognise the importance of coordinating and implementing marketing strategies.|
|6.||Identify possible career options in sport marketing.|
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Strategic Sport Marketing. Edition: 2nd. Contributors: David Shilbury - Author, Shayne Quick - Author, Hans Westerbeek - Author. Publisher: Allen & Unwin. Place of publication: Crows Nest, N.S.W.. Publication year: 2003. Page number: 297.
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