The Oxford Handbook of International Business

By Alan M. Rugman; Thomas L. Brewer | Go to book overview
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considered in its strategic context at all times. As we have said, the key question for firms is no longer 'Should we be international?' but has become 'Why should we not be . . . and when, how, and with what resources do we go about it?'


References

Andrews, Kenneth R. (1971). The Concept of Corporate Strategy. New York: Dow-Jones Irwin.

Ansoff, H. Igor (1965). Corporate Strategy: An Analytical Approach to Business Policy for Growth and Expansion. New York: McGraw-Hill.

Avishai, Bernard (1991). 'A European Platform for Global Competition: An Interview with VW's Carl Hahn', Harvard Business Review, 69/4 (July/Aug.).

Baden-Fuller, C. W. F., and Stopford, J. M. (1991). 'Globalization Frustrated: The Case of White Goods', Strategic Management Journal, 12/7: 493-507.

Barney, Jay B. (1996). Gaining and Sustaining Competitive Advantage. Reading, Mass.: Addison-Wesley.

Bartlett, Christopher A., and Ghoshal, Sumantra (1989). Managing Across Borders: The Transnational Solution. Boston: Harvard Business School Press.

Birkinshaw, Julian, and Morrison, Allen (1995). 'Configurations of Strategy and Structure in the Multinational Subsidiary', Journal of International Business Studies, 26/4: 729-54.

Cantwell, John A., and Piscitello, L. (1999). 'The Emergence of Corporate International Networks for the Accumulation of Dispersed Technological Competencies', Management International Review, 39/1 (special issue): 123-47.

Conn, H. P., and Yip, G. S. (1997). 'Global Transfer of Critical Capabilities', Business Horizons, 40/1 (Jan.-Feb.): 22-31.

Das, Gucharan (1993). 'Local Memoirs of a Global Manager', Harvard Business Review, 71/2 (Mar./April).

Douglas, Susan P., and Craig, C. Samuel (1989). 'Evolution of Global Marketing Strategy: Scale, Scope and Synergy', Columbia Journal of World Business, 24/3 (Fall).

Dunning, John H. (1988). 'The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions', Journal of International Business Studies, (Spring).

Geringer, J. M., Tallman, S., and Olsen, D. M. (2000). 'Product and International Diversification Among Japanese Multinational Firms', Strategic Management Journal, 21/1: 51-80.

Gestrin, Michael, Knight, Rory, and Rugman, Alan M. (1998). The Templeton Global Performance Index. Oxford: Templeton College Executive Briefing.

Ghoshal, Sumantra (1987). 'Global Strategy: An Organizing Framework', Strategic Management Journal, 8: 425-40.

Grant, Robert M. (1987). 'Multinationality and Performance Among British Manufacturing Companies', Journal of International Business Studies, (Fall): 79-89.

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