THE SEVEN MYTHS OF
CUSTOMER MANAGEMENT
How to be customer-driven without
being customer-led
CUSTOMER MANAGEMENT
How to be customer-driven without
being customer-led
JOHN WILEY & SONS, LTD
-iii-
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: The Seven Myths of Customer Management: How to Be Customer-Driven without Being Customer-Led.
Contributors: John Abram - Author, Paul Hawkes - Author.
Publisher: Wiley.
Place of publication: Hoboken, NJ.
Publication year: 2003.
Page number: iii.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
One moment ...
- Georgia
- Arial
- Times New Roman
- Verdana
- Courier/monospaced
Reset