Its relationship with the media audience: the
consequences for society and culture
“Advertising manipulates consumers and instils false values, it extols a
materialistic and consumerist ethic, it deals in emotions and irrationality, it
leads people to buy unnecessary or overvalued items.”
Fowles, J. (1996) Advertising and Popular Culture. London: Sage.
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Media and Society: Critical Perspectives.
Contributors: Graeme Burton - Author.
Publisher: Open University Press.
Place of publication: Maidenhead, England.
Publication year: 2005.
Page number: 224.
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