Master the Art of Delivering
“He prepared his speeches with the utmost care, but seldom wrote
them out in a prepared text. It has been said that he could think out
a speech sentence by sentence, correct the sentences in his mind with-
out the use of a pencil, and then deliver it exactly as he thought it
—JOHN F. KENNEDY, PROFILES IN COURAGE, ON DANIEL
WEBSTER'S SPEECHMAKING ABILITIES
“Words can do more than convey policy. They can also convey and
create a mood, an attitude, an atmosphere—or an awakening.”
—JOHN F. KENNEDY
Public speaking can be an extremely intimidating experience. Polls frequently show that more people fear being asked to speak in front of an audience than fear dying. It's not hard to see why this is so. The prospect of making a fool of oneself before a large group of people is the stuff of nightmares. But mastering, or at least becoming comfortable with, the art of oratory is indispensable to effective leadership.
Indeed, Winston Churchill thought oratory probably the most important skill a leader could cultivate. “Abandoned by party, betrayed by his friends,
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Publication information: Book title: John F. Kennedy on Leadership: The Lessons and Legacy of a President. Contributors: John A. Barnes - Author. Publisher: AMACOM. Place of publication: New York. Publication year: 2005. Page number: 81.
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