John Pavlik has provided us with a comprehensive and invaluable guide to understanding and utilizing new media in journalism. In exploring the potential of contextualized journalism, with its use of new digital capabilities in video and audio, Professor Pavlik argues convincingly that these techniques offer opportunities for the practice of better journalism, which will bolster public faith in the media. In practical terms he tells us how journalists in their reporting and storytelling as well as the business practices of their managers will have to adapt to an increasingly networked world. He does not minimize the enormous problems ahead in managing the Internet, certifying what is reliable, and maintaining standards as media Web sites compete in continuous news coverage. While his book serves as a very useful reference on everything from organizing a New Age newsroom to job hunting in new media, the general reader may be most impressed by Professor Pavlik's evocative passages on the positive and negative forces that will shape journalism in the digital age. He believes that on balance journalism, with the tools of new media, can play a larger and more useful role in our society. The wealth of information and analysis Professor Pavlik brings to bear in his impressive book reassures us that his optimism is not misplaced.
— Seymour Topping, administrator of the Pulitzer Prizes and professor of International Journalism at the Graduate School of Journalism of Columbia University