An All-Consuming Century: Why Commercialism Won in Modern America

By Gary Cross | Go to book overview

CHAPTER 6
Markets Triumphant, 1980-2000

Ronald Reagan's election in 1980 marked the beginning of a new conservative era in the United States. In 2000, the end of this era was not yet in sight. In some ways, the Reagan Right attempted to restrain boundless consumption. Like their Prohibitionist forbears, this new generation of conservatives saw the danger of addictive desire in kicks-seeking drug users and sex-obsessed youths; the 1960s had unleashed a self-destructive indulgence, symbolized by the murderous cult of Charles Manson and the anarchic Altamont rock festival. The liberation of the libido from work and family responsibility, as preached by countercultural radicals, seemed to upset the critical balance of discipline and freedom that made capitalism succeed. The Right accused liberals of promising access to the American bounty to people who had contributed too little to prosperity and blamed the Left for raising impossible expectations of a bottomless cornucopia. These new conservatives saw the need to preserve family from the panderers of pleasure, yet they also encouraged materialism by denying the collective rights of consumers and tearing down the walls that held back the market from seeping into every corner of the American psyche and society. The result was a consumerism that moved even farther away from social cohesion and reality and toward an enveloping personal fantasy. If the culture of the 1960s generation contributed to a new, fragmenting, individualistic consumption, the unfettered market ideology of the Reagan generation only furthered that trend.

The New Right attempted to rein in consumerist desire, but only when it had to be satisfied by an “entitlement” or was expressed outside

-193-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
An All-Consuming Century: Why Commercialism Won in Modern America
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vii
  • Chapter 1 - The Irony of the Century 1
  • Chapter 2 - Setting the Course, 1900-1930 17
  • Chapter 3 - Promises of More, 1930-1960 67
  • Chapter 4 - Coping with Abundance 111
  • Chapter 5 - A New Consumerism, 1960-1980 145
  • Chapter 6 - Markets Triumphant, 1980-2000 193
  • Chapter 7 - An Ambiguous Legacy 233
  • Notes 253
  • Index 307
  • The Politics of the Asian Economic Crisis 323
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 323

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.