An All-Consuming Century: Why Commercialism Won in Modern America

By Gary Cross | Go to book overview

INDEX
A & P Food Stores, 32, 76; see also Chain stores; Supermarkets
Action for Children's Television, 156
Adams, Henry, 53
Adbusters, 243
Addams, Jane, 41
Addiction, 114,129, 249; see also Desire
Adorno, Theodor, 11
Advertising: campaign to promote, 134; to children, 128, 157, 190,191, 209, 211; cigarettes, 87, 88,155, 170; deceptive, 145,147,148, 157, 159; Depression-era, 76, 77, 82, 84; functions of, 34-37; “hip,” 176; in magazines, 34, 35, 45; and motivational research, 93; regulation of (1960s), 155-159,170; regulation of (since 1980), 203, 204, 209; and the segmented market, 180-181, 225-227; through the schools, 211, 212; on television (to 1980), 103, 170,158,159; on television (since 1980), 209, 207; 208; to women, 34, 45, 46, 57,186, 222, 227; dur- ing World War II, 84-86; see also Consumerism Advertising Federation of America, 135
Affluenza, 242; see also Consumerism, Consumption
African Americans: 1900-1950,19, 41, 59, 87; since 1950, 157, 158, 164, 166, 180
Air travel, 179, 216
Air conditioning, 89, 91
Alcoholics Anonymous, 130
America Online, 224, 226; see also Internet
American Association of Retired Persons, 187
American Century, 4
American Home Economics Association, 126
American Medical Association, 114
American Plan, 20
American Standard of Living, 23
American Way, 4, 10, 84
American Way of Life, 10,161

-307-

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An All-Consuming Century: Why Commercialism Won in Modern America
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vii
  • Chapter 1 - The Irony of the Century 1
  • Chapter 2 - Setting the Course, 1900-1930 17
  • Chapter 3 - Promises of More, 1930-1960 67
  • Chapter 4 - Coping with Abundance 111
  • Chapter 5 - A New Consumerism, 1960-1980 145
  • Chapter 6 - Markets Triumphant, 1980-2000 193
  • Chapter 7 - An Ambiguous Legacy 233
  • Notes 253
  • Index 307
  • The Politics of the Asian Economic Crisis 323
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