Developing the Total
|1.||Focusing on reader benefits and shared goals.|
|2.||Organizing a reader-based structure.|
|3.||Providing a cue-based navigation system.|
|4.||Developing a persuasive argument.|
In Chapter 7 we studied various ways for the business writer to improve their focus on reader benefits. One way was by making our writing personal. The other was by starting sentences frequently with the pronoun “you,” instead of “I,” to demonstrate that we are readerdirected.
We also saw in Chapter 7 that when they are not reader-based, business writers will reveal the following flaws: a self-absorbed focus, a narrative organization focused on the writer's own discovery
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Skills of Workplace Communication: A Handbook for TandD Specialists and Their Organizations. Contributors: Richard P. Picardi - Author. Publisher: Quorum Books. Place of publication: Westport, CT. Publication year: 2001. Page number: 73.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.