Dr Ross Brennan is Principal Lecturer in Marketing, and chairperson of the Marketing Group at Middlesex University Business School. His primary professional interests lie in business-to-business marketing, and he has published papers and articles on business-to-business marketing at international conferences, in professional marketing journals, and in academic journals such as Industrial Marketing Management and the Journal of Marketing Management. Ross holds a PhD in business-to-business marketing from UMIST (Manchester), is a Member of the Chartered Institute of Marketing, and a Chartered Marketer. Outside of the world of marketing Ross is a keen amateur chess player—a former North London open champion, member of the Hertfordshire county team, and enthusiastic supporter of the Internet Chess Club. When time allows he likes to climb mountains, preferably by the more perilous routes.
Dr Androulla Michaeloudis is Senior Lecturer in Statistics at Middlesex University Business School. She obtained her PhD in medical statistics in 1986 at North East London Polytechnic. She has taught statistics to both 'A' level and degree level standard as well as mathematics and statistics to students on undergraduate and postgraduate degree courses in Engineering, Business Administration, Marketing, Management and Finance. She has supervised statistical projects for undergraduate students working in industry. She has previously worked as a statistical consultant in the Royal Berkshire hospital and participated in research on iron deficiency anaemia. Recent research and publications are based on the linear structural relation of the errors in variables model to student performance in Quantitative Methods courses.
If an Shepherd is Professor of GeoBusiness at Middlesex University Business School (MUBS). He is Programme Leader of the MA Electronic Business, and teaches courses in geodemographics, GIS, and on-line consumer behaviour. For the past three years, he has coordinated a School-wide project to develop the use of communication technologies. Research interests include data visualization, computer mapping of social information, and the evaluation of information quality on the Internet. Ifan has been active in educational research for most of his working life, having published widely on this subject including two textbooks. He was awarded the 2001 Royal Geographical Society prize for contributions to research in computerassisted learning. He is a founding member, former editor and continuing editorial
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Publication information: Book title: Introducing Marketing Research. Contributors: Paul Baines - Author, Bal Chansarkar - Author. Publisher: Wiley. Place of publication: New York. Publication year: 2002. Page number: xvi.
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