AN INTERNATIONAL PERSPECTIVE
Piet van Helsdingen
Wouter de Vries jr
JOHN WILEY & SONS
Chichester • New York • Weinheim • Brisbane • Singapore • Toronto
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Services Marketing Management: An International Perspective. Contributors: Hans Kasper - Author, Piet Van Helsdingen - Author, Wouter De Vries Jr - Author. Publisher: Wiley. Place of publication: New York. Publication year: 1999. Page number: iii.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.