The Persuadable Voter: Wedge Issues in Presidential Campaigns

By D. Sunshine Hillygus; Todd G. Shields | Go to book overview

Index
Note: Campaigns are listed by year prior to the main index.
1828 campaign: 154
1840 campaign: 155
1948 campaign: 111–13, 151, 154
1960 campaign: civil rights issues and, 16–17, 107–8, 114–16; cross-pressures and policy incongruence during, 12630; election results of, 82; Kennedy's strategy during, 116; Nixon's strategy during, 114–16; “southern strategy” during, 107–8, 109, 114–16
1964 campaign: 157
1968 campaign: 118
1972 campaign: civil rights issues during, 130–36, 143; Nixon's shift from 1968 positions and, 120–24; “southern strategy” during, 109, 120–24; wedge issues during, 130–36
1976 campaign: persuadable “swing” voters as focus of, 11; targeted appeals during, 151–52, 155; wedge issues during, 38, 44–5, 130–36
1984 campaign: defection of blue collar Democrats during, 82; “southern strategy” and, 139–41; television advertising strategy during, 162
1988 campaign: 138, 140, 156–57
1996 campaign: 12–13, 187
2000 campaign: base mobilization during, 42; defection and election results of, 89; “ground war” tactics during, 158–59, 162–63; information technology and, 153; measuring impact of cross-pressure during, 101; vote choice analysis of, 86–91; vote volatility during, 98; wedge issues in, 2, 141
2004 campaign: Christian conservatives and agenda of, 187–92; convention and agenda of, 1–3, 97; direct mail as tool in, 6, 76, 147, 166–73, 168, 197–98; election outcomes of, 8–9, 93–94; “ground war” and voter contact during, 159–60, 162; issue salience in, 14, 187–88, 190; moral issues as wedge issues during, 1–3, 97, 168, 185, 188–90; Party contact during, 167; targeted appeals used during, 3, 6, 12–13, 173, 174, 176; television as tool in, 9, 11; voter information and, 150–51, 167, 189; wedge issues during, 1–3, 8, 10, 161, 185, 187–89
abortion: as appeal partisan base, 164, 175, 189, 191; as appeal to persuadable voters, 161; direct mail and, 168, 169; geotargeting and, 156–57; Hispanic voters and, 169; policy questions for Blair Center Survey, 207; as wedge issue, 2, 3, 74, 139–41, 144, 161, 193–94
Abramowitz, Alan, 50, 143
accountability: democracy and, 179, 186, 189, 200; direct mail and, 197–98, 199; media, 200; microtargeting and, 179
Achen, Chris, 52–53
advertising. See specific media
affirmative action, 120, 139; policy incongruence and, 60, 76–77, 129; survey questions on, 206, 209
African American voters: coalitions and, 111–12; moral issues as appeal to, 14041; as persuadable voters, 139; targeted appeals to, 115, 163
Agnew, Spiro, 120–21
AIDS research, 40
Aistrup, Joseph, 130, 131
alienation of voters: appeals to base and, 138; as calculated risk, 11, 21, 45–7, 118, 133–34, 138–39, 144, 146; civil rights issues and, 112, 138–39; flip-flops or waffling on policy and, 145–46; polarization and, 182; racial issues and, 138–39; turnout and, 117
Allen, George, 199
ambivalence, 15, 27–28, 31–33, 84
American National Election Studies (NES), 13, 54, 58, 65, 70, 125, 129–30, 173–74, 211–13

Applebee's America (Dowd, Fournier and Sosnick), 150–51

-237-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
The Persuadable Voter: Wedge Issues in Presidential Campaigns
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 252

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.