SPORT MANAGEMENT SERIES
Series editor: Professor David Shilbury
David Shilbury, Hans Westerbeek,
Shayne Quick and Daniel Funk
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Strategic Sport Marketing. Edition: 3rd. Contributors: David Shilbury - Author, Hans Westerbeek - Author, Shayne Quick - Author, Daniel Funk - Author. Publisher: Allen & Unwin. Place of publication: Crows Nest, N.S.W.. Publication year: 2009. Page number: iii.
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