Strategic Sport Marketing

By David Shilbury; Hans Westerbeek et al. | Go to book overview

About the authors

David Shilbury is the Foundation Professor of Sport Management and a former Head of the School of Management and Marketing at Deakin University. In 1990 he was responsible for the implementation of the first business-based programs in sport management in Australia, establishing the Bachelor of Commerce (Sport Management) and the Master of Business (Sport Management). Prior to commencing at Deakin University, David worked for the Australian Cricket Board in Perth, the City of Stirling and the Western Australian Golf Association. He was a member of the Victorian Sports Council in 1995 and of the AFL Tribunal from 1992 to 2003. In 1999/2000, David won the Eunice Gill Award for Sport Management presented by the Victorian Sports Federation. He was also the Foundation President of the Sport Management Association of Australia and New Zealand between 1995 and 2001.

David is a former editor of Sport Management Review and is a member of the editorial board for the Journal of Sport Management and Sport Management Review. His most recent textbook, Sport Management in Australia (2006), serves as the introductory text to many sport management courses in Australia. David has been published widely in various journals and has presented papers at conferences in Australia, New Zealand, North America, Europe, South Korea and India. David received a Diploma of Teaching and a BAppSc (Recreation) from Edith Cowan University in 1976 and 1984 respectively, an MSc (Sport Management) from the University of Massachusetts/Amherst in 1989, and a PhD from Monash University in 1995. His principal research interests lie in the areas of sports development, strategy, marketing and sport governance.

Hans Westerbeek is Professor of Sport Management and a former Head of the School of Sport, Tourism and Hospitality Management at La Trobe University in Melbourne, Australia. Prior to being appointed as Head of School, he worked as an academic and consultant in the fields of international marketing and sport business. In addition to a range of 'blue chip' clients, Hans has consulted to a range of professional sport organisations, (inter)national and state sport associations, and local and state governments in multiple countries, such as FIFA, IMG, the Giro d'Italia, Sport Business Group, the government of the United Arab Emirates, PGA Australia, Tennis Australia, the Australian Football League and Cricket Australia. Hans is also an experienced corporate facilitator, and has conducted a range of residential professional development programs for organisations such as Coles Myer, Australia Post, the ANZ Bank, the Australian Football League Level I (elite) coaching program, and cross-cultural management and leadership, and sport

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