An overview of
CHAPTER OBJECTIVESAfter studying this chapter, you should be able to:
|1. ||discuss the role of marketing in organisations;|
|2. ||identify the marketing mix;|
|3. ||describe the importance of marketing in sport|
|4. ||describe the unique product features of sport and their|
impact on sport marketing;
|5. ||define sport marketing.|
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Strategic Sport Marketing.
Contributors: David Shilbury - Author, Hans Westerbeek - Author, Shayne Quick - Author, Daniel Funk - Author.
Publisher: Allen & Unwin.
Place of publication: Crows Nest, N.S.W..
Publication year: 2009.
Page number: 3.
This material is protected by copyright and, with the exception of fair use, may
not be further copied, distributed or transmitted in any form or by any means.