Strategic Sport Marketing

By David Shilbury; Hans Westerbeek et al. | Go to book overview

ALSO AVAILABLE FROM ALLEN & UNWIN


Managing Sports Facilities
and Major Events

Hans Westerbeek, Aaron Smith, Paul Turner, Paul Emery, Christine Green and Linda van Leeuwen

Whether it's an Olympic event or a junior athletics competition, careful organisation is required to ensure the game is enjoyed by both competitors and spectators. From corporate boxes to sprinklers, food outlets to toilets, first aid to media, facility and event managers are accountable for the success of each sporting event.

Managing Sport Facilities and Major Events explains how to get the job done from a management perspective. With detailed international case studies in each chapter, the book offers a systematic guide to the practical management issues and technical problems that sports managers address on the job.

Chapters cover feasibility assessment, market research, event bidding and branding, risk analysis, contract and project management, corporate structure, quality assurance, budgeting, facility management, staffing, occupational health and safety and contractual considerations—as well as economic, social, community and environmental impact issues.

Written by an international team of experienced scholars, Managing Sport Facilities and Major Events is an invaluable student text and professional reference.


About the authors

Hans Westerbeek is Head of the School of Sport, Tourism and Hospitality Management at La Trobe University in Melbourne, Australia. He is co-author of Strategic Sport Marketing.

Aaron Smith is Associate Professor and Director of Research in the same school and the author of Sports Management. Both are co-authors of The Sport Business Future, Sport Business in the Global Marketplace and Better by Design: the evolution of Australian sport policy.

Paul Turner and Linda van Leeuwen are Senior Lecturers in the Bowater School of Management and Marketing at Deakin University, Melbourne, Australia.

Paul Emery is Project Director in the School of Psychology and Sport Sciences at Northumbria University's Wynne-Jones Centre, Newcastle upon Tyne, United Kingdom.

Christine Green is Assistant Professor in the Department of Kinesiology and Health Education at the University of Texas at Austin in the United States.

ISBN: 978 1 74114 194 8

-368-

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