Globalization: The Key Concepts

By Thomas Hylland Eriksen | Go to book overview
Save to active project

8 RE-EMBEDDING

Neo-tribal and fundamentalist tendencies, which reflect and articulate the
experience of people on the receiving end of globalization, are as much legitimate
offspring of globalization as the widely acclaimed 'hybridization of top culture
the culture at the globalized top.

Zygmunt Bauman


INTRODUCTION

This book has shown that, in an important sense, the human world is presently more tightly integrated than at any earlier point in history. In the age of the jet plane and satellite dish, the age of global capitalism, the age of ubiquitous markets and transnational mediascapes, it is time and again claimed that the world is rapidly becoming a single place. Yet, a perhaps even more striking development of the postCold War world is the emergence seemingly everywhere of identity politics whose explicit aim is the restoration of rooted tradition, religious fervour or commitment to ethnic or national identities, majoritarian and minoritarian.

I have said, in many different ways, that globalization is always glocal in the sense that human lives take place in particular locations even if they are transnational, on the move, dislocated. Anthropologists have written about the indigenization of modernity (Sahlins 1994), showing how modern artefacts and practices are incorporated into pre-existing worlds of meaning, modifying them somewhat, but not homogenizing them. Many of the dimensions of modernity seen as uniform worldwide, such as bureaucracies, markets, computer networks and human rights discourses, always take on a distinctly local character, not to mention consumption: A trip to McDonald's triggers an entirely different set of cultural connotations in Amsterdam from what it does in Chicago, not to mention Beijing.

Some writers on globalization have argued that the shrinking of the world will almost inevitably lead to a new value orientation, some indeed heralding the coming of a new kind of person (see, for instance, W. T. Anderson 1999). These writers,

-141-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
Globalization: The Key Concepts
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 176

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?