American Entrepreneur: The Fascinating Stories of the People Who Defined Business in the United States

By Larry Schweikart; Lynne Pierson Doti | Go to book overview
CONTENTS
Preface,vii
1Entrepreneurs: The Essence of Enterprise,1
2European Settlement and Business Enterprise in the New World,23
3Entrepreneurs in the New Nation: 1787–1840,53
4The Entrepreneurial Explosion: 1820–1850,81
5The Rise of Managers: 1850–1880,114
6Entrepreneurs in the Age of Upheaval: 1850–1880,151
7The Big Business Backlash: 1870–1920,189
8The Emergence of a Consumer Market: 1880–1920,231
9Deliverance and Despair: 1920–1939,273
10Business in War and Postwar America: 1940–1960,311
11Business's Winter of Discontent: 1960–1982,346
12Business in Renaissance: 1982–1989,375
13The New Economy: The 1990s,408
14Americans and the Global Market,437
Epilogue: The Recession Returns,461
Notes,465
Index,519

-iii-

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