The Word in the World: Evangelical Writing, Publishing, and Reading in America, 1789-1880

By Candy Gunther Brown | Go to book overview
Save to active project

EPILOGUE
The Word in the World
of Twenty-first-Century
American Culture

“For the first time in the history of our annual hardcover bestseller charts,” announced Publishers Weekly in 2002, “the #1 fiction and #1 nonfiction title come from Christian publishers.” Desecration: Antichrist Takes the Throne, the eighth end-times novel in the Left Behind series, and Bruce Wilkinson's Prayer of Jabez, a devotional aid, sold 2.9 million and 8 million copies respectively. Tim F. LaHaye and Jerry B. Jenkins's 1995 novel, Left Behind, its soon-to-be eleven sequels, and over a dozen related titles have together sold over 50 million copies; the final title in the series is scheduled for release in the summer of 2004. The novelists' agent, Alive Communications, has authorized offshoot children's books, audio and graphic editions, apparel, and a movie that hit mainstream theaters in 2001—although it has refused contracts for other accessory products and has criticized the movie's coproducer, Cloud Ten Pictures, for releasing a board game. In a similar vein, the New York Times reported that religious titles accounted for four of the ten best-selling Idiot's Guides for 2001. Annual sales of Christian books and accessories (like candles, action figures, key chains, coffee mugs, bookmarks, neckties, Christmas ornaments, Bible covers, and computer screen savers) have soared to $4 billion, up from $1 billion in 1980.1

Contemporary evangelical authors and publishers—more aggressively than their nineteenth-century precursors—seek and generally find an outlet for their wares by participating in the distribution networks of the general book trades. Evangelicals, like their nonevangelical peers, exploit the vast markets served by internet vendors such as Amazon.com, mammoth bookstore chains like Borders and Barnes & Noble, and all-purpose retailers, including Wal-Mart, Costco, and Sam's Club. Yet, as in earlier

-243-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
The Word in the World: Evangelical Writing, Publishing, and Reading in America, 1789-1880
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 336

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?