With a new blog created every second,2 the hype and hoopla surrounding blogging is understandable. From the millions of individuals with a con- viction or cause they are eager to share with like-minded readers, to the thousands of corporations that are looking for a more effective and reli- able way to polish reputations and build trust-based relationships with customers, to the bands of citizen journalists who are challenging the mainstream media by offering an alternative news source2014everyone, it seems, is blogging.
In spite of the fact that 62 percent of Internet users don2019t even know what a blog is,3 blogging has become wildly popular among enthu- siasts at home and at the office. Without doubt, the blog is an electronic communications powerhouse that could have more impact on business communications and corporate reputations than e-mail, instant messag- ing, and traditional marketing-oriented websites combined.
e-Policy Rule 30: The blog is an electronic communications
powerhouse that could have more impact on business commu-
nications and corporate reputations than e-mail, instant
messaging, and traditional marketing-oriented websites
A blog is a website that is updated frequently (44 percent of bloggers write new posts at least once a day4), and on which bloggers post per- sonal opinions, feelings, and commentary. Unlike websites, which are