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Writing at Work: How to Write Clearly, Effectively and Professionally

By: Neil James | Book details

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Page 97
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5
Persuasion

At a glance

The toolbox
Understand the key parts of an argument98
Apply a value analysis to assess your argument98
Use the value analysis checklist102

The living language
Work with three modes of persuasion105
Remember deductive reasoning106
Use inductive reasoning if your reader has time to spare107
Use the proof analysis checklist for rhetorical arguments108

Power tools
Use proofs of consequence often110
Apply proofs of example carefully111
Use proofs of authority cautiously112
Select proofs of definition sparingly113
Avoid poor or false arguments115

-97-

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