CHAPTER 4? PETER W. G. MORRIS, INDECO, LTD.The initiation of a project largely determines how successful it
will be. The crucial point about the model presented below is
that all the items must be considered from the outset if the
chances of success are to be optimized. The project must be seen
as a whole, and it must further be managed as a whole. While
our focus here is on large, broad, community-based projects, the
same principles apply, on a lesser scale, to other projects.The strategic model for managing projects discussed in this
chapter is shown in Figure 4-1. Its logic is essentially as follows:
Initiation Strategies for Managing
|? The project is in danger of encountering serious problems if
its objectives, general strategy, and technology are inadequately
considered or poorly developed, or if its design is not firmly
managed in line with its strategic plans.|
|? The project's definition both affects and is affected by
changes in external factors (such as politics, community views,
and economic and geophysical conditions), the availability of financing and the project duration; therefore, this interaction
must be managed actively. (Many of these interactions operate
through the forecasted performance of the product that the
project delivers once completed.)|
|? The project's definition; its interaction with these external,
financial, and other matters; and its implementation are harder to
manage and possibly damagingly prejudiced if the attitudes of
the parties essential to its success are not positive and supportive.|
Realization of the project as it is defined, developed, built,
and tested involves:
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: The AMA Handbook of Project Management.
Contributors: Paul C. Dinsmore - Editor, Jeannette Cabanis-Brewin - Editor.
Place of publication: New York.
Publication year: 2006.
Page number: 31.
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