Artful Persuasion: How to Command Attention, Change Minds, and Influence People

By Harry Mills | Go to book overview
CONTENTS
Preface: Manipulation, Seduction, and Persuasionix
Why I wrote this book
Acknowlegmentsxix
PART IHOW PERSUASION WORKS
CHAPTER 1Thoughtful Persuasion, Mindless Influence2
The two routes to successful persuasion
CHAPTER 2The Persuasion Effect4
The four patterns of influence
PART 2THOUGHTFUL PERSUASION
CHAPTER 3Foxes, Bloodhounds, and Donkeys10
The three types of influencers
CHAPTER 4Persuasion Starts with Credibility14
How to build trust and sell your expertise
CHAPTER 5First Impression, Best Impression37
The art of image management
CHAPTER 6Reading the Other Person71
How to use personality type to persuade
CHAPTER 7Power Talk!84
How to give words added impact
CHAPTER 8Winning People's Hearts105
The power of metaphors, analogies, and stories

-v-

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