The Persuasion Effect
The Four Patterns
THE PERSUASION EFFECT
Management Professor Charles Margerison has identified four
conversation patterns that occur when two people try to influence
1. Persuasion effect
The first pattern he calls the persuasion effect. Here, one side
successfully persuades the other persons to adopt or agree to their
position (see Figure 2.1).
Figure 2.1 The influencer successfully
persuades the receiver to move to his or
Source: Adapted from Charles J. Margerison,
If Only I Had Said..., Mercury, 1987, p. 77.
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Artful Persuasion: How to Command Attention, Change Minds, and Influence People.
Contributors: Harry Mills - Author.
Place of publication: New York.
Publication year: 2000.
Page number: 4.
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