CHAPTER
8
PERSUASION
POINTERS
8
PERSUASION
POINTERS
| 1. | Use vivid language to support your presentations. One vivid example is more powerful than a mass of statistics. |
| 2. | Use metaphors to personify abstract ideas. |
| 3. | Use metaphors to frame the way you want your listener to think. |
| 4. | Use analogies when you want to introduce a complex, abstract idea. |
| 5. | Bring presentations alive with stories. A vivid story stays in the listeners mind long after everything else is forgotten. |
| 6. | Keep your metaphors, analogies, and stories simple - even for well-educated listeners. |
| 7. | Fear is the most powerful human motivator. To make fear work, you must really scare your audience and offer a workable, easy-to-follow, specific recommendation on how to overcome the threat. |
| 8. | People are motivated more by the fear of losing something than by the reward of gaining something of equal value. |
| 9. | Assess your audiences mood before you start to persuade. |
| 10. | Use humor to introduce, summarize, or highlight your key points. |
-132-
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: Artful Persuasion: How to Command Attention, Change Minds, and Influence People.
Contributors: Harry Mills - Author.
Publisher: AMACOM.
Place of publication: New York.
Publication year: 2000.
Page number: 132.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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