|1.||Use vivid language to support your presentations. One vivid example is more powerful than a mass of statistics.|
|2.||Use metaphors to personify abstract ideas.|
|3.||Use metaphors to frame the way you want your listener to think.|
|4.||Use analogies when you want to introduce a complex, abstract idea.|
|5.||Bring presentations alive with stories. A vivid story stays in the listeners mind long after everything else is forgotten.|
|6.||Keep your metaphors, analogies, and stories simple - even for well-educated listeners.|
|7.||Fear is the most powerful human motivator. To make fear work, you must really scare your audience and offer a workable, easy-to-follow, specific recommendation on how to overcome the threat.|
|8.||People are motivated more by the fear of losing something than by the reward of gaining something of equal value.|
|9.||Assess your audiences mood before you start to persuade.|
|10.||Use humor to introduce, summarize, or highlight your key points.|
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Artful Persuasion: How to Command Attention, Change Minds, and Influence People. Contributors: Harry Mills - Author. Publisher: AMACOM. Place of publication: New York. Publication year: 2000. Page number: 132.
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