|1.||Determine your central message before you design your visuals.|
|2.||Stick to one idea per visual.|
|3.||Organize your presentation around three to five main points.|
|4.||Think visually. Use as few word lists as possible.|
|5.||Keep text brief, simple, and readable.|
|6.||Wherever possible, add color. Two contrasting colors usually work best.|
|7.||Tailor your colors to the audiences’ biases.|
|8.||When using charts, first pinpoint the key relationship you want to emphasize.|
|9.||Check all your charts for distortion.|
|10.||Use video when you want to combine words, music, and images in one seamless compelling message.|
|11.||Choose the media that best suit your message. A simple prop used effectively can be just as powerful as an expensive video.|
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Artful Persuasion: How to Command Attention, Change Minds, and Influence People. Contributors: Harry Mills - Author. Publisher: AMACOM. Place of publication: New York. Publication year: 2000. Page number: 186.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.