How to Target and Influence
TAILOR YOUR STRATEGY TOOne of the biggest mistakes amateur persuaders make is to treat
all audiences the same. There are at least six different types of
audiences and each one requires a different persuasion strategy.
Six Audience Types
|1. ||The hostile audience. This group disagrees with you and may
even be working actively against you.|
|1. ||The neutral audience. They understand your position but still
|1. ||The uninterested audience. These people are informed about the
issues you want to discuss but couldn't care less.|
|1. ||The uninformed audience. They lack the information they need
to be convinced.|
|1. ||The supportive audience. This group already agrees with you.|
|1. ||The mixed audience. This group has a cross-section of differing
attitudes and views.|
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Artful Persuasion: How to Command Attention, Change Minds, and Influence People.
Contributors: Harry Mills - Author.
Place of publication: New York.
Publication year: 2000.
Page number: 200.
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