Artful Persuasion: How to Command Attention, Change Minds, and Influence People

By Harry Mills | Go to book overview
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INDEX
A Tale of Two Cities 100, 141
Abrahams, Darcy 17
Abuse of Power 241
Advertising
coupons in 141
exaggeration in 25
headline, importance in 140
humor in 130
perception problems in 116-7
product popularity in 266
psychological properties of words and slogans in 94-6
repetition of message in 145-6
subliminal persuasion in ix truth in 19-21, 26
unique selling proposition in 90-2
video, its power in 181-4
Advertising Age 119
Adweek 25
Ailes, Roger 22, 269
Aitchison, Jean 85
Albright, Madeleine 55
Alexandra, Tsarina of Russia 50
American Cancer Society 238
American Family publishers 129 American Medical Association 18 American Vogue 46
Amway Corporation 233
Anderson, Warren 24
Animal Farm 134
Apple Computers 118-9
Arizona State University 265
Armstrong, Neil 99
Aronson, Elliot 17, 108, 109, 275 Ascani, Karen 233
Asch, Solomon 265
Astor, Nancy 113
Atlee, Clement 284
Audiences
analyzing 201
converting 204-8
hostile 200, 201-2
mixed 200, 204
neutral 200, 202
supportive 200, 203-4
uninformed 200, 203
uninterested 200, 203 Avis Rental Cars 20
Barron-Tieger, Barbara 75, 81
Beanie Baby selling frenzy 253
Begbie, Harold 284
Belasco, James 114
Benn, Daryl 94
Bennis, Warren 46
Bernbach, Bill 21
Bhagavad Gita 231
Blair, Tony 147, 225
Blanck, Peter 58
Body and Soul 26
Body Language
checklist of gestures 52-3
cultural comparisons 46
facial expression 65
facing square on 47
impact in relation to verbal communication 42-3 Kennedy-Nixon debates 40
leaning forward 48-9
lie detection aid 64-5
maintaining eye contact 49
measurement of 40-1
mirroring 55-8
negative body langauge 57-8
posture 48, 51
shaking hands 50
synchrony 55
touch 50-1
Body Language in the Work
Place 47
Body Shop 26
Bogle on Mutual Funds 31
Bond, Alan 262
Bond, Jonathan 25
Brady, Matthew 37
Bragg, Mary 56
Brahms, J. 17
Briggs, Katharine 71
Brown, Bob 114
Brown, Donald 231
Buffett, Warren E. 31
Bugliosi, Vincent 194
Buller, David 41
Bundy McGeorge 241
Burgoon, Judee 41
Bush, George 22, 47, 60, 97, 146-7, 181-4, 269 Business Week magazine 147, 160, 211
Cabbage Patch dolls selling frenzy 260 Cacioppo, John 3, 220
Calero, Henry 48
Campaigns and Elections 19
Caple, John 95
Carlisle, John 190
Carlon, George 99
Carpenter, Kathleen 188
Carpenter, Ronald 100, 101
Carter, Jimmy 225, 273
Casey, Douglas 129
Castro, Fidel 267
Catherine the Great 252
Challenger, space shuttle explosion 184-5 Chamberlain, Neville 15, 46, 141, 284 Chanel 258
Charles, Prince of Wales 51
Charlie's Angels 223
Chiat Day agency 118
Chrysler Corporation 115, 125
Churchill: Speaker of the Century 111 Churchill, Winston, 15, 16, 44, 47, 48, 99, 102, 108, 110-1, 113, 124, 134, 141, 142, 278, 280, 282, 283, 284-7
CIA 266
Cialdini, Robert 188, 231, 233, 259
Clean Shower campaign 26
Cleese, John 130
Clinton, Bill 18, 19, 44, 45, 55, 62, 96, 98, 124, 146-7.

-295-

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Artful Persuasion: How to Command Attention, Change Minds, and Influence People
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