How to Trigger Exponential Sales
Through Runaway Word of Mouth
President and Founder
Market Navigation, Inc.
American Management Association
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Publication information: Book title: The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth. Contributors: George Silverman - Author. Publisher: AMACOM. Place of publication: New York. Publication year: 2001. Page number: iii.
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