The Secrets of
How to Trigger Exponential Sales
Through Runaway Word of Mouth
President and Founder
Market Navigation, Inc.
American Management Association
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Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth.
Contributors: George Silverman - Author.
Place of publication: New York.
Publication year: 2001.
Page number: iii.
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