STRATEGY MEETS INNOVATION
If an organization is to meet the challenges of a chang-
ing world, it must be prepared to change everything
about itself except its basic beliefs. The only sacred cow
in an organization should be the basic philosophy of
—THOMAS J. WATSON
No corporate strategy lasts forever. Companies that get all the components of their business models working together can often drive their success for many years. But at some point, they start to run out of gas. Many companies are shocked to hear the financial engine sputter, having never paid much attention to their fuel gauge. Others have an eye on the gauge but don't have a clue where the next service station is located, so they coast along, hoping to get lucky.
Then there are companies that have scouted out the road ahead and know their refueling options. With their eyes watching the road, the map, and the fuel gauge, they fill up the tank before it gets too low. Even older models, with the proper tune-up and constant refueling, can remain cruising at the speed limit for decades.
Your company needs strategy innovation initiatives to understand the road ahead and know your options for keeping the product tank full and the financial engine running smoothly.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities. Contributors: Robert E. Johnston Jr. - Author, J. Douglas Bate - Author. Publisher: AMACOM. Place of publication: New York. Publication year: 2003. Page number: 3.
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