The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

By Robert E. Johnston Jr.; J. Douglas Bate | Go to book overview

CHAPTER 4
THE DISCOVERY PROCESS

Our quest for discovery fuels our creativity in all fields,
not just science. If we reached the end of the line, the
human spirit would shrivel and die. But I don't think
we will ever stand still: we shall increase in complexity,
if not in depth, and shall always be the center of an
expanding horizon of possibilities.

—STEPHEN HAWKING

Do not outsource the strategy innovation process for your company! Regardless of how downsized, bogged-down, or downright busy your people are, they can find the time and energy to participate in a strategy innovation initiative. These initiatives are a welcome relief from employees' day-to-day responsibilities because they are opportunities to view the business from a much different perspective. Your people get to see the big picture, they get to see longer-term, and they get to embrace a companywide, cross-functional perspective that is often lacking in their functional silo-based daily activities. It is also a chance to explore, speculate, and imagine new possibilities for the future. A strategy innovation initiative is frequently the type of activity that pulls together organizations by aligning people and departments to a common goal, a shared purpose.

Try a strategy innovation initiative with an internal, ad hoc

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