Context for Strategic
CONTEXTUAL ISSUESThe word that most aptly describes the broad context for b1575219_Ch01-02contemporary
performance measurement is uncertainty. On the one hand, competitive
corporate pressures and volatile business conditions often force a readjustment of priorities, resourcing, and response, while on the other
hand, there is focusing and mobilizing of the organization, changing it
and its complex interrelationships and activities, which is difficult at
the best of times.There are many other variables concerning business strategy and
performance. These encourage uncertainty because the answers to key
questions such as the following are unclear:
|1. ||What kind of organizational capability is needed to shape sometimes myriad forms of responses from various stakeholders?|
|2. ||What are the drivers of better performance or greater stakeholder
|3. ||How are these drivers tracked?|
|4. ||How is measurement effectively deployed?|
|5. ||Postanalysis, what action results?|
Two other overriding questions are crucial: Can measurement drive
internal change, improving performance and the delivery of capability
against unpredictable external conditions? How might measurement
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Transforming Corporate Performance: Measuring and Managing the Drivers of Business Success.
Contributors: Michael A. Milgate - Author.
Place of publication: Westport, CT.
Publication year: 2004.
Page number: 1.
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