|•||Why is the survey being used?|
|•||Can I state what I really feel?|
|•||What happens to the data?|
|•||Will anything change as a result?|
|•||What comes next?|
On the other hand, institutionalizing employee measures involves similar considerations or potentially wider impacts, for example on culture, communication, performance issues, logistics, and working relationships. By its very nature, employee measurement is as much reflective of an organization's communication processes as it is of behavioral or performance issues. If a survey is used for the first time,
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Publication information: Book title: Transforming Corporate Performance: Measuring and Managing the Drivers of Business Success. Contributors: Michael A. Milgate - Author. Publisher: Praeger. Place of publication: Westport, CT. Publication year: 2004. Page number: 209.
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