|Chapter 1 The American Economy in Transition1|
|Chapter 2 The Men, the Media, and the Message, 1865-190027|
|Chapter 3 Any Fool Can Make Soap47|
|Chapter 4 Leisure Time for the Ladies: Bicycles, Cameras, Appliances, and Other Luxuries71|
|Chapter 5 Trademarks and Brand Names--Selling the Image95|
|Chapter 6 I'd Walk a Mile for a Camel127|
|Chapter 7 Advertising Comes of Age143|
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Publication information: Book title: Advertising and the Transformation of American Society, 1865-1920. Contributors: James D. Norris - Author. Publisher: Greenwood Press. Place of publication: New York. Publication year: 1990. Page number: ix.
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