Marketing strategy moving from the 4Ps – product, price, promotion,
place – of traditional marketing management to the 30Rs – the thirty
relationships – of a new marketing paradigm
OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS
SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Total Relationship Marketing: Marketing Strategy Moving from the 4ps-- Product, Price, Promotion, Place-- of Traditional Marketing Management to the 30rs-- the Thirty Relationships-- of a New Marketing Paradigm.
Contributors: Evert Gummesson - Author.
Place of publication: Boston.
Publication year: 2002.
Page number: iii.
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