CHAPTER 5
THE DILUTION OF
CREATIVITY
It's Tougher to Get the Attention of Consumers
Swamped with Ad Messages
THE DILUTION OF
CREATIVITY
It's Tougher to Get the Attention of Consumers
Swamped with Ad Messages
-83-
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age.
Contributors: Joe Cappo - Author.
Publisher: McGraw-Hill.
Place of publication: Chicago.
Publication year: 2003.
Page number: 83.
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