THE DILUTION OF
It's Tougher to Get the Attention of Consumers
Swamped with Ad Messages
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age. Contributors: Joe Cappo - Author. Publisher: McGraw-Hill. Place of publication: Chicago. Publication year: 2003. Page number: 83.
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