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Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age.
Contributors: Joe Cappo - Author.
Publisher: McGraw-Hill.
Place of publication: Chicago.
Publication year: 2003.
Page number: 249.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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