Hearst over Hollywood: Power, Passion, and Propaganda in the Movies

By Louis Pizzitola | Go to book overview

11
Over Production
1919–1922

Wealth is production. There may be prospective wealth, puta-
tive wealth, potential wealth, in the soil, in the ore veins, in
various latent forms—but actual wealth is only that which
has been produced into things men require. The more there
is of production, therefore, the more there is of wealth.

William Randolph Hearst


CITIZEN SUPPRESSION

Phoebe Hearst spent her last Christmas and New Year's with her son and his family in New York City. At the Clarendon apartment in December, mother and son talked about the expanding Hearst empire. Phoebe felt that Hearst was in bad financial straits and would soon be in need of major bank loans. She told him she intended to release him of any obligation to settle the debt of millions he had amassed since the year of his father's death. Phoebe's gift to her son had one condition. Of the total debt, she wanted her son to pay back to her $300,000 over the next three years, which she would put toward the construction of a museum in Berkeley to house her vast collection of art and antiques. Hearst would be giving Phoebe money that was her own, but through this arrangement she had found a way to force him son to follow in her footsteps by becoming a philanthropist. She hoped she might be able to generate some genuine altruism. Once before, when Phoebe had lobbied her son to contribute money to one of her interests, he had balked. “What would I get out of it?” Hearst asked her. “You know, I believe in advertising.”

-179-

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Hearst over Hollywood: Power, Passion, and Propaganda in the Movies
Table of contents

Table of contents

  • Film and Culture - A Series of Columbia University Press ii
  • Title Page iii
  • Contents vii
  • Preface ix
  • Acknowledgements xv
  • 1 - Behind the Scenes 1880S–1890S 1
  • 2 - The Artist Journalist 1895–1898 17
  • 3 - Film News 1898–1906 40
  • 4 - Midium for a New Cntury 1900–1907 73
  • 5 - It Pays Ot Advertise 94
  • 6 - When Men Betray 1915–1918 111
  • 7 - Perils of Passion 1915–1918 126
  • 8 - Trader 1914–1918 135
  • 9 - The Perils of Propaganda 1917–1918 148
  • 10 - Fits and Starts 1917–1919 162
  • 11 - Over Production 1919–1922 179
  • 12 - Fire and Smoke 1922–1925 207
  • 13 - Industry 1925–1929 230
  • 14 - Above the Law 1929–1934 260
  • 15 - Remote Control 1934–1940 326
  • 16 - Hollywood Isolationist 1940–1947 370
  • 17 - No Trespassing 1947–1951 419
  • Notes 443
  • Index 501
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