Maximizing Revenue in Higher Education

By F. King Alexander; Ronald G. Ehrenberg | Go to book overview
Save to active project

How college and university revenue and expenditure
patterns have been affected by the current economic
recession is analyzed
.


3
Weathering the Storm: Generating
Revenues for Higher Education During
a Recession

Robert K. Toutkoushian

During the past fifty years, a number of changes in the external environment—both good and bad—have occurred that have influenced how institutions of higher education (IHEs) operate. The passage of the GI Bill led to significant increases in the demand for college by opening the doors to postsecondary education to a wide range of students and, in the process, challenged institutions to build facilities and hire staff to meet their needs. Increases in federal funding for research in the 1950s and 1960s also had a notable effect on the type of academic work performed by many universities. The high rates of inflation that occurred during the 1970s eroded the relative earnings of faculty and staff (Hamermesh, 2002) and, together with the swelling enrollments due to the baby boomers, challenged IHEs to simultaneously compete with the private sector for faculty in key areas, serve an ever-growing demand for their services, and fully fund their operations.

Despite recurring efforts at many institutions to control the costs of their operations, expenditures at IHEs have historically grown at rates that exceeded the general cost of living. It is encouraging to note, however, that total revenue growth has managed to keep pace with the expenditure growth over this period (Toutkoushian, 2001). Institutions generally rely on six main sources for revenues: students or parents, federal government, state government, private gifts, endowments, and auxiliary enterprises. During the 1980s and 1990s, IHEs in both the public and private sectors turned to students and their families to finance more

-27-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
Maximizing Revenue in Higher Education
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 92

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?